While artificial intelligence (AI) has successfully made its way into many industries, it’s not without its critics. This is perhaps especially true in the field of journalism. Of course, it has its benefits, but there are also some serious risks that come along with using AI in the newsroom. And this is why AI content detection in journalism has become such an important subject.
In this article, we’re going to explore AI content detection in journalism. We'll talk about what it is, why it’s important to journalism, and how editors and publishers can use it to help the public restore their faith in the field.
What Is AI Content Detection?
Before we explore how it applies to journalism, let’s clarify what we mean by AI content detection. As the name implies, AI content detection involves figuring out whether a piece of content has been generated by AI. This is usually done with the help of AI content detection tools, such as Originality.AI.
Why Do We Need AI Content Detection in Journalism?
So, what does AI content detection have to do with journalism? Well, the media has been quick to integrate AI technology into many of their news processes. But while it has its benefits, there have also been some challenges with AI-generated content. This is where AI content detection comes into play.
The Rise of AI in the Newsroom
According to a 2023 global study by JournalismAI, over 75% of news organizations are using AI somewhere in their workflow. And it’s no wonder - AI tools can help journalists deliver the news more efficiently in several ways.
Here are some of the most common uses of AI in the newsroom:
- News gathering: Tracks trends, automates transcription and translation, and summarizes information
- News production: Writes headlines and articles, proofreads, translates articles into different languages
- News distribution: Personalize content to target audiences, search engine optimization
As you can see, AI has many potential applications in the news industry. But here’s the problem: not all of these applications are created equal. In fact, in some cases, AI-assisted news content can be quite problematic.
The Risks and Limitations of AI in Journalism
While AI’s influence may not have a major impact on certain parts of a newsroom’s workflow, it can in others. For example, there’s a major difference between using AI to proofread content vs letting it write an entire article for publication.
See, if an AI proofreader misses or even creates a few spelling or grammatical errors, it likely won’t have a significant impact on readers. But when a newsroom publishes whole articles by AI writers, it can have significant consequences.
Some of the top risks and limitations of AI in journalism include:
- Bias: Of course, personal biases can also affect how a journalist approaches an article. But as long as they’re aware of it, they can take steps to prevent it from coming through in their work. With AI content, though, there is algorithmic bias to worry about. This can impact the way it uses and/or processes information. So, if there is any bias in the data it has been trained on, then it will likely come through in its content.
- Perpetuating misinformation: While AI can gather information, it can’t critically evaluate its sources. This can lead to the spreading of misinformation, or “fake news”, which can undermine the credibility of the media.
- Dependence: Since it can make their jobs easier, journalists may become dependent on AI. This can result in a lack of unique perspectives and insights in the media, and allow for formulaic, monotonous articles to take over.
With potential bias, misinformation, and dependence on the table, it’s easy to see the concern surrounding the use of AI in the newsroom. But with the use of AI contact detection in journalism, we can mitigate these risks.
How AI Content Detection in Journalism Can Help Address the Risks
While AI has its benefits in the newsroom, it also has some serious drawbacks. It has therefore become essential for news organizations to distinguish between AI- and human-generated content. After all, the public needs to trust the media in order for it to be effective. But this can be difficult when they run a high risk of putting biased, uninspired, misinformation out there.
Fortunately, AI content detection tools can help news publishers and editors easily identify AI-written articles. All they need to do is copy the article into the tool and let it analyze its text. It will then give them a score indicating the probability that it was human or AI-written.
If there’s a good chance that it's AI-generated, then news editors and publishers can choose to rewrite or scrap the article. This can help them avoid many of the risks that come along with the use of AI technology in journalism.
While AI is undoubtedly helpful in the newsroom, it’s not without its risks. And these risks are not minor. From perpetuating biases and misinformation to removing unique perspectives and creativity from articles, AI-generated news content could cause the public to lose trust in the media. It has therefore become crucial for publishers and editors to use AI content detection in their workflow.
By using content detection tools to ensure human-written content is being distributed on their platforms, they can avoid the risks that come along with AI. This, in turn, can help the public restore their faith in the field of journalism.