Effective date: 24.05.2024

  1. Who should read this Cookies Policy?

If you visit our website and/or interact with our content and services, you should read this Cookies Policy to understand how we place cookies on your device and how we process your data. 

  1. What are Cookies?

Cookies are small text files that are placed on users’ computers by websites. They are widely used to allow websites to work properly and be more user-friendly, remember user preferences, improve user experience, and provide website owners with information they use for legitimate business purposes. 

  1. What are the different categories of cookies?

Necessary Cookies: Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Preference cookies: Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. 

Statistics cookies: Statistics cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Marketing cookies:  Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.

  1. What data do we collect by using cookies?

When we place cookies, we collect, use, and share a variety of personal data such as: 

IP address

Your device attributes such as your screen resolution, your device model,  your device ID details

Specific actions you take such as clicking on an ad or a link on our Website

Your geo-location such as the country from which you access our website

Your ISP Information about how you engage with our services and content such as how much each session lasted and what you clicked on

Information about how you engaged with the ads on our website such as what ads you clicked 

Device operating system

Data about your online activities across third-party websites, apps, and platforms 

Social media content you share 

Timestamp of each of your visits

Your language settings 

  1. For what purposes do we use cookies?

We use cookies for the following purposes: 

To ensure and maintain the proper functioning of our website, services, and content

To ensure the security of our website 

To identify and prevent fraud and unlawful activity 

To better analyze how you engage with our service, content, and website so we can improve our services and content and develop new services and features

To measure user traffic to our website To comply with relevant laws and regulations.

To manage our contractual relationship with you and to provide our services

To display personalized ads to you

To retarget you with ads on other websites and platforms

To track your activity across other websites and apps.

  1. What legal bases do we rely on for using cookies?

Under the EU and the UK Data Protection Laws, we are required to identify a legal basis for the use of each cookie category. Please refer to the following table for the legal bases we rely on: 

Type of Cookies Legal basis
Necessary cookies: We rely on "Legitimate interests" under article 6.1.f of the EU and the UK GDPR to collect and process personal data through the use of cookies.
Preferences & Statistics & Marketing Cookies:
For instance, “Google Analytics” is an example of analytics cookies.
For instance, “Meta pixel” is an example of tracking cookies.
We obtain your consent under article 6.1.a of the EU and the UK GDPR to collect and use your personal data via analytics and tracking cookies. For instance, "Google Analytics" is an example of analytics cookies.

  1. How long do we store cookies?

We store cookies only for it is strictly necessary for the purpose it is used. In any event, we do not store cookies for more than 12 months. 

  1. How to manage cookie preferences

You can withdraw your consent at any time by clicking on the cookie banner on our website and by reconfiguring your preferences for each specific cookie category. 

You can also modify your cookie settings on your browser. 

You can visit the following pages of relevant browsers to accept and reject Cookies:

  1. Notice about Google Analytics, Google Tag Manager, and Google Ads

We use the Google Analytics suite of tools. Google (Alphabet Inc.) uses cookies to help us better understand how our Website is being used including the number of users, session statistics (the pages visited, how long users stay on the site), approximate geolocation, and browser and device information.

In particular, we use Google Tag Manager, a Google Analytics tool, to manage tags. Marketing tags are segments of code on a website that track user actions and collect data. Specific actions on a website trigger tags to collect data about the activity and send it to an analytics tool. Different tags serve different functions: Pageview Tags monitor visits to pages on a website; Conversion Tags track, for example, each time a sale is made or a form is filled out.

We use the Google Search Console to obtain search-engine-related data to help us optimize traffic to our Website. Examples of search-engine-relate data include user queries and the number of times our site’s URLs appear in search results (impressions), along with post-click data about site engagement like bounce rates and e-commerce conversion rates.

Google policies require that no data be passed to Google that Google could use or recognize as personal information. More information about Google’s policies is here.

Ad Services

We use Google Ads to highlight our Website when users use Google’s search engine. We do not disclose personal information when we use Google Ads.

  1. Notice about Meta Ads

We use Meta Ads to advertise on, for example, Facebook and Instagram. We may disclose aggregate, anonymous data about visitors and visits to our Website to Meta but we do not disclose personal information.

Visit Meta’s privacy policy to learn more: 

  1.  Notice about Microsoft

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement