What is readability?
When discussing readability, it refers to how easy or difficult it is to read a piece of writing. The score is influenced by factors like sentence structure, word choice, and overall organization of the text. The overall purpose of improving readability is to make written content more accessible to a wider audience, regardless of their education or background.
Why is readability important?
Readability is essential for effective communication, which is the act of ensuring the end reader understands the message you are trying to get across. If a text is challenging to read, a user may lose interest, misunderstand the message or simply give up trying to understand it.
The flip side of this is if a text is easy to read, a reader is more likely to engage with it and understand the message. Readability can also impact SEO as search engines favour content that is considered easier to read. This factor underlines the importance of ensuring that written content is easily readable and accessible to a wide range of audiences.
How to check readability using a checker?
One method to ensure your content is readable is to use a readability checker like ours which will analyze the text and assign it several readability statistics based on various formulas. This will help you have a more in-depth understanding of what rough educational grade a reader would need to be to understand the content.
What our tool checks for
How to use our readability test tool
Find some content you would like to enter into the online readability checker. This could be in the form of a URL, a file, or simply copying and pasting some text.
Once you have entered a URL, uploaded a file or entered some text, click the “Analyze” button and let our tool generate a report.
Step 3 – Interpreting highlighting:
Once our readability checker has generated a readability score, it’s time to interpret it. If you hover over any highlighted text, it will inform you of why that piece of text was highlighted and a tip to help improve on that area. E.g. “This word is over 4 syllables consider using a word with less syllables”.
Step 4 – Interpreting scores:
On the right-hand side, you will notice an output. The initial tab will provide you with a general estimate of how readable your content is, this is based on the Flesch-Kinkaid grade and scale. A widely used formula to estimate readability score. Our readability analyzer also calculates other lesser known readability tests to give you a more holistic understanding of the readability of your content.
Step 5 – Text ‘issues’:
In the text issues tab you will find some more information about your text and, upon hovering see some targets that you want to aim for. E.g. You should be aiming for an average word syllable count of less than 1.4 syllables per word.
In the other tabs you will find more useful information about your text and how you can improve it. There is also a KW density checker to evaluate your targets for SEO purposes.
Take the information provided and try to restructure your content to hit your targets. Click “Analyze” again to re-assess your content and continue to improve.
Tips for improving readability
Improving readability can be achieved through various strategies, including:
Using shorter sentences and paragraphs:
Breaking up content into shorter more digestible sentences and paragraphs will make it easier to understand. Long sentences and paragraphs can be overwhelming for reading increasing the likelihood they lose interest in the content.
Avoiding technical jargon and complex vocabulary:
Using technical jargon can push people away from your content, especially if they are new or unfamiliar with the topic. This kind of writing can be a real barrier to entry for new users. Try to use more simple and clear language to keep a reader engaged with the content and retain information.
Breaking up text with headings and subheadings:
Headings and subheadings will help to break up content into more manageable sections. This makes it easier for a reader to quickly scan through the article to locate the information they need. Additionally headings and subheadings give the reader an outline of the content so they know what to expect.
Using active voice instead of passive voice:
Sentences written in active voice are more direct and less confusing than that of passive voice this will help readers to be more interested and engaged in the article.
Varying sentence structure:
Using a mix of long and short sentences can add variety and interest to the writing. Varying the sentence structure can also help emphasize important points and create a more dynamic and engaging writing style.
Writing for your intended audience:
When writing, it’s essential to consider the audience and write in a way that is appropriate and accessible to them. Writing for an adult academic audience, for example, will require a different writing style than when writing for a younger audience. Understanding your intended audience will both help you as the writer, write better content targeted at that audience and in turn make the content more readable and engaging for readers.
To conclude, improving content readability by using a readability checker tool plays a crucial role in effective communication and making text more accessible to a wider audience. A contents readability is influenced by various factors such as sentence structure, word choice and organization of the text. Readability checkers like our tool can help writers and publishers have a deeper understanding of how readable their content is and areas that you can improve. By implementing strategies such as avoiding technical jargon and breaking up text using headings you can improve the readability of your content. Ultimately readability is a key factor to consider when writing new content that you are looking to optimize for SEO.