Maddie Lambert
Director of Marketing and Sales
Background and Education
• BA Degree Law and Human Rights Carleton University
• Business Analysis in Project Management , University of Toronto
Professional Experience
I started my career working for a Medical Technology startup called meshMD. I learned many skills in both business and entrepreneurship at that company which allowed me to move on and explore entrepreneurship at the next level. I co-founded a Content Marketing company called Content Refined. I grew it from scratch and sold it for 7 figures in 2022.
Skills and Expertise
My core competencies include Business Management, Marketing, Content Creation and Sales.
Personal Interests
I’m a mom of 3 young kiddos who I spend most of my spare time with! You can find my family and I biking, hiking or skiing on the weekends!
Conor Watt
Co Founder & CTO
Background and Education
• BA Computing Systems, Trent University
Professional Experience
Started my career building small internal tools to support businesses by managing data flows. From there, I migrated to planning and building full-stack based tools to tackle a variety of problems related to ecommerce workflows. With my ability to identify and solve problems and being able to view development from both the business and programmatic perspective, I quickly gained the skills necessary to take on larger problems in the online landscape involving new technologies that are attempting to change the way the internet works
Skills and Expertise
Software Engineer & Problem Solver
Personal Interests
I enjoy spending time tinkering with new technologies, long bike rides and the occasional immersive movie theatre experience
Thomas Bongiorno
Head of Customer Success, Support & Enablement
Background and Education
• Web Design - Concordia University
• Classical Civilization - Concordia University
Professional Experience
Customer Success and Operations leader focused on building strong teams, enhancing customer experience, and driving sustainable growth. I thrive on creating efficient, scalable processes and aligning customer success strategies with overall business goals.
With a collaborative and hands-on leadership style, I prioritize team development, cross-functional alignment, and delivering meaningful value that strengthens long-term customer relationships.
Skills and Expertise
Customer Success Strategy & Leadership
Team Building & Coaching
Client Retention & Expansion
Cross-Functional Collaboration
Operational Efficiency & Process Improvement
KPI & Performance Management
Personal Interests
Big fan of family life, especially hanging out with my son. Once he goes to bed, watching movies/series is my nightly ritual. From mainstream blockbusters to underrated gems, I’ve seen them all.
Narcis Bejtic
Director of Operations & Integrator
Background and Education
• MA Degree, Political Science & International Law, Western University
• BA Degree, Political Science, Western University
Professional Experience
I started my career managing a non-profit organization, focusing on grants and working closely with local municipalities. I found a passion for business management and operations, and then shifted my focus to the private sector, managing and growing multiple businesses. I’m currently managing the day-to-day operations at Originality.ai.
Skills and Expertise
Business Management, Operations, PnL, EOS, Business Optimization, CRO, SEO & Content Optimization, Product Management
Personal Interests
If I’m not playing basketball, biking, working out, or golfing, then you can find me spending the majority of my time with my daughter, walking my dog, or enjoying movie nights with my beautiful wife.
Liam McNally
Senior Web Developer
Background and Education
• B.Eng Electrical Engineering, Carleton University
Professional Experience
From my engineering background I started a career in telecomm, building cloud based telecomm software. From there I grew into a multi-platform front end developer. In addition to managing many websites and mobile applications, I am constantly continuing to learn new technologies and adapt to the ever changing web.
Skills and Expertise
Front End Development
UX/UI Design
Personal Interests
I'm a big fan of the outdoors. I enjoy mountain biking and golf in the summer, curling and skiing in the winter.
Joshua Moshood
Senior Backend Developer
Background and Education
• B.sc Agriculture, UNILORIN University.
• Diploma web development, Humber College.
Professional Experience
With a strong passion for tech and innovation, I started my career in tech as a web developer and transitioned to software development with a focus on the backend. As part of my experience, I have held some leadership roles and responsibilities, developing and managing SaaS products and a team at an enterprise scale with a commitment to delivering exceptional user experiences. Currently, I am interested in and training in AI and its innovative solutions.
Skills and Expertise
Backend Development
Frontend Development
Personal Interests
Outside of work, I enjoy unwinding with gaming, watching football, and learning new things.
Janay Ma
Junior Developer
Background and Education
• BSc Physics, Minor Mathematics, University of Victoria.
• Diploma of Web Development, Lighthouse Labs
Professional Experience
I’m a science implant into the software world, crossing over with a background in physics and mathematics. Turns out, the problem solving skills I acquired during my degree are exactly the skills needed to tackle tricky problems in the tech realm!
Skills and Expertise
Software Development
Research and Data Analysis
Personal Interests
I’m probably doing one of the following: bouldering, skiing, mountain biking, or playing music with friends.
Sarah Empey
Lead Editor
Background and Education
• BA Honors History, University of Waterloo
Professional Experience
I started a career in content marketing after graduating with a BA in honors history from the University of Waterloo. My background in history established strong communication skills that I continue to expand as a content marketer specializing in search engine optimization (SEO), editing, and content marketing in agile startups.
Skills and Expertise
Content Marketing
Editing
Copywriting
Search Engine Optimization (SEO)
Personal Interests
When I’m away from my desk, you can often find me walking my dogs, out in the garden, or reading.
Ahmed Ali
DevOps Engineer
Background and Education
• Diploma in Computer Science AUC
Professional Experience
I started my career building computers and networks by hand, when every cable mattered. Fast forward to today, I’ve seamlessly transitioned into the world of DevOps, with extensive experience supporting large-scale automation and integration projects.
As a DevOps Engineer, I thrive on automating processes, optimizing servers, and ensuring a smooth and secured development environment and operations in production. I still appreciate the beauty of neatly organized cables, even if they’re virtual now!
Skills and Expertise
Manage cloud-based environment
Protect systems and data
IT Support
Personal Interests
I am a father of three boys. When I'm not at my desk, you can find me on the tennis court playing with my kids.
Arnav Bhagawati
Product Designer
Background and Education
• MDes, IDC School of Design, Indian Institute of Technology (IIT), Bombay
• BArch, Department of Architecture, National Institute of Technology, Hamirpur
Professional Experience
All my lego blocks I used to design spaces as an architect previously, have turned into tiny pixels to design digital experiences. Though one thing remained constant: the user. For ~5 years, I have been designing user-friendly interfaces to make daunting technologies look simpler. Here, at Originality.ai, I am trusted to give shape to interesting concepts & ideas, helping the team visualise, experience & collaborate better.
Skills and Expertise
User-experience design
Prototyping & Figma
Agile
Personal Interests
Do ping me if you are on Chess.com or have found a badminton court in Collingwood. Also, biking is something I am super excited for during the summer. And lastly, let me know if you play a guitar, we can jam together for sure. I love country music & old school Bollywood songs.
Urvish Patel
ML Engineer
Background and Education
• MEng, Electrical and Computer Engineering, University of Windsor
• BEng, Electrical Engineering, Gujarat Technological University
Professional Experience
I started my career in a Fintech Company as an ML engineer where I worked on time-series forecasting, analyzing financial data with ML and NLP. That is where I picked interest in Kaggle Competitions and got hooked to it for more than 2 years. At the end I became Kaggle Competitions Masters after winning more than 13 medals in different competitions. After finishing my masters from University of Windsor I joined the AI world again as consultant and finally at Originality.ai as a junior ML engineer.
Skills and Expertise
ML, Deep Learning, Python, Generative AI, Computer Vision, NLP
Personal Interests
I love outdoor activities such as hiking, trekking. Oftentimes I visit provincial parks or any other parks for trekking. I love watching anime which often results in a sleepless night.
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Nathan Meira
Web Developer
Background and Education
• Diploma in Systems Analysis, Mackenzie Presbyterian University
• Diploma in Digital Design, Bow Valley College
Professional Experience
I come from a systems analysis background and found my way into web development. I enjoy the process of turning complex ideas into usable products. I like thinking through problems from both a technical and practical point of view and I care a lot about building things that actually make sense for the people using them.
Skills and Expertise
Web Development
Problem Solving
Design & UX Awareness
Personal Interests
When I'm away from my keyboard, I'm usually hiking somewhere in the Rocky Mountains, playing the drums, reading, gaming, learning a new language or bouncing between side projects and random ideas that keep my brain busy.
Kristin Larocque
Community Marketing Coordinator
Background and Education
Advertising and Marketing Communications, Georgian College
Professional Experience
I recently graduated with my diploma in Advertising and Marketing Communications, which led me straight into community marketing!
Powered by caffeine and Canva, I create and design visual content, video, and community-driven content to bring personality and human connection to Originality.ai. I’m passionate about creating and growing brands through marketing that builds trust and connection.
Skills and Expertise
Content Creation
Visual & Brand Design
Social Media & Community Marketing
Personal Interests
When I’m not working or creating, you can find me drinking coffee, ripping the slopes, and at the gym (or the mall).
Motiejus Lapp
Junior Software Developer
Background and Education
B.Eng Software Engineering, Western University
Professional Experience
I started my software development career as a Research Assistant at Athabasca University. My work involved developing a web-based educational reward card game. Since then, I have gained further experience building full-stack web applications and deploying containerized services.
Skills and Expertise
Full Stack Development (Python, Java, C++, JavaScript, PHP)
Relational Database Design
Video Game Development & Web Applications
Personal Interests
I love swimming, skiing, and kayaking. When I’m stuck indoors, I like to unwind with a classic video game or an immersive tabletop experience with friends. I’m always working to improve myself, either physically through the gym or intellectually through hobbies like drawing, writing, or further software study.
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Sherice Jacob
Content Writer
Background and Education
• BS Degree, Spanish, West Virginia State University
• MA Degree, Media & Communications, West Virginia State University
• Valencian language certificate, Universitat d’Alacant (València, Spain)
I speak three languages: English, Spanish, and Valencian/Catalan
Professional Experience
I come from a multilingual and multicultural background, which has shaped how I understand communication, nuance, and audience intent. I’ve been working in copywriting and content strategy for over 25 years, focusing on SaaS, AI, martech and digital brands. My specialty is conversion-focused messaging shaped by user experience and buyer psychology. I write across the entire funnel: web, email, ads, SEO, brand voice, and performance creative. I also run several content projects of my own, including writing YA fiction in Valencian and Spanish.
Skills and Expertise
Copywriting
Content Strategy
Conversion Optimization
User Experience (UX Writing)
SEO and Long-form Content
Brand Voice Development
Multilingual Writing
Ghostwriting
Creative Concepting
Personal Interests
Outside of work, you can usually find me reading, spending time in nature, gaming, or playing the guitar or keyboard. I also love traveling and exploring new places and cultures whenever I can.
Jess Sawyer
Content Writer
Background and Education
• BA Psychology, University of Guelph
• SSW Diploma, Confederation College
Professional Experience
I officially started my career in the content world after my youngest started preschool, and haven’t looked back since! Between my background in studying the human mind and behaviour and just general love of learning, content writing, research, and strategy have been a great fit for me here at Originality.ai.
Skills and Expertise
Content Writing
Research
SEO
Editing
Personal Interests
If I’m not off taking my active boys one place or another, I enjoy watching movies and hockey (Go Leafs!), playing video games, and listening to music (ideally at a concert). I’m also always trying to learn something new and expand my skill set, and have recently gotten into coding and web development.
Jen Scott
Content Writer
Background and Education
• BA Psychology, University of Guelph
• SSW Diploma, Confederation College
Professional Experience
I started my career in journalism with an editorial internship at Faze Magazine, where I built a strong foundation in research, storytelling, and structure. I later completed a diploma in Paralegal Education, which strengthened my analytical thinking and ability to communicate complex ideas clearly. Over the past five years, I’ve worked as a writer, editor, project manager, and social media manager, creating strategic, search-optimized content that engages audiences and supports business growth.
Skills and Expertise
SEO Content Strategy
Project Management
Social Media Management
Research-Driven Writing
Content Optimization
Personal Interests
I’m a mom of two young daughters and spend most of my spare time with my family. On weekends, you’ll find me thrifting for vintage finds and working on my newest creative project.
Graeme Whiles
Content Writer
Background and Education
BA, Journalism, Worcester University
Professional Experience
I started in journalism before finding my way into SEO and content strategy, and that background has stuck. I still approach every piece of content as a writer first.
Over the past decade, I've worked as a content marketing consultant and copywriter for brands across SaaS, fitness, and e-commerce, including exciting startups like Originality.ai and major brands like PureGym and La Redoute.
I'm particularly interested in the content quality side of SEO, building the kind of credibility and topical depth that earns trust from both readers and search engines.
Skills and Expertise
SEO & AEO Strategy
Long-form Content Writing
E-E-A-T Optimisation
Structured Data & Schema
Content Strategy & Planning
Brand Voice & Copywriting
Personal Interests
I play golf off a 14 handicap in Leeds, and before that spent around a decade playing semi-professional cricket. I'm also slowly building a golf clothing brand on the side, which keeps me busy when I'm not writing.
Ghazale Shafiee
Growth Product Manager
Background and Education
• Bachelor of Science in Computer Science
• Business Analysis, University of Waterloo
Professional Experience
I began my career in computer and data science, which gave me a strong foundation in leveraging data to identify patterns, solve problems, and drive meaningful business impact. That journey led me to product management, where I discovered my passion for combining data, strategy, and innovation to build products that create value for users and businesses alike.
Through working across different industries, I have developed a broader perspective on how products grow, evolve, and succeed in unique market contexts. I am passionate about the story behind every product and the opportunity to shape products around the people who use them. I believe every industry and every user brings a unique context, and the best products are the ones that are continuously refined to reflect those real stories and needs.
Skills and Expertise
Product Management
Data-Driven Business Analysis
User-Centered Problem Solving
Insight-to-Strategy Thinking
Personal Interests
Outside of work, I love spending time on creative hobbies, especially graphic design and fashion design. You’ll often find me exploring new ideas and creating new designs.
